Writing For Business

It takes a skilled and experienced practitioner to produce copy that ticks all the boxes. What’s important in copywriting is using the correct words to take your prospect by the hand and lead them along the “journey”. And there’s skill in this.

Web Copy, Blogs and Articles

Blogs, articles and newsletters are a powerful marketing tool that catapults your brand skyward.  However, they need a professional’s touch to ensure the copy reflects your brand’s tone of voice.  Not only that, but any copy needs to be optimised to ensure it meets SEO parameters. Let us take that headache away from you.

Content Strategy

It’s all well and good uploading copy into cyberspace, but to be most effective it needs to planned and targeted.  This is where we can help by working closely with you to ensure your ideal customer is initially made aware of you.  We then build your reputation by publishing frequent relevant content on the right channels to make sure your target audience becomes a loyal follower and, ultimately, a new customer

LATEST NEWS

  • Content Marketing. A total “buzzword” in today’s digitally-dominated marketing world. But does everybody know exactly what that means? HubSpot, the originators of inbound marketing, explain it thus: Content marketing is a strategic marketing and business process focused on creating and distributing valuable, relevant, and consistent content to attract and retain......

  • A short guide about how to undertake Content Marketing to ensure your reach your potential buyer at the right stage of their buying process. ...

  • With the Conservatives re-elected to power and Brexit imminent, my first thought is how this will affect the UK economy. To obtain opinions and comments from far more experienced business gurus than me, I trawled the internet to find what British business experts are saying:......

  •   Recently I was asked to guest blog on the mentoring site My2Be. My2Be publishes an interactive portal that allows individuals to connect with mentors or to mentor subscribers to the site. I was asked because I’ve been a mentor for almost 7 years. As......

  • These days, the most effective marketing campaigns usually contain a mix of both online and offline marketing disciplines. And this applies to professional services just as much. Here are our suggestions to promote your professional organisation. Specialization Specialization impacts every aspect of your business, from......

  • With the constant demand for more quality content and the growing need for effective copywriting – one to attract visitors, the other to convert them to leads and customers – consistently producing powerful, high-quality copy is tough. To make sure you post the best content......

  • Welcome to September. In the sales cycle, this is a crucial time. The summer “madness” is over; decision-makers are back at their desks and more focused on business than they have been for months. So it goes without saying that now is the time for......

  • The first month of 2019 is almost over.  Where did that go? We’re on the verge of a new decade, and, according to business guru and author of the Key Person of Influence series of books, Daniel Priestly, the 2020’s will be the biggest decade......

  •   How To Turn Marketing Qualified Leads into Sales Qualified Leads For those not familiar with these sales terms, here’s a brief explanation of both concepts, as defined by Act-On Marketing-Qualified Leads: The prospect has demonstrated some level of interest or engagement that tells marketing......

HOW WE WORK

SOME WORDS FROM OUR CLIENTS

Where You Want To Be Is Where We Start With Your Campaign